Copywriter (digital, offline, B2C/B2B). Experienced creator of customer-winning ideas & copy
I’m an integrated copywriter. I create concepts and write copy, short and long, b2c and b2b, for virtually all media. I have over 25 years' experience of creating award-winning, effective advertising and marketing for major brands. I work either solo, with one of my longstanding freelance partners or with creatives of your choice.
You can see my art director James Ellis's and my joint portfolio here: https://james-dean.carbonmade.com/
advertising, B2B, B2C, behaviour-changing copy, direct marketing, integrated marketing, Digital copywriting, Brand building, conceptual copywriting, strategy, Copywriting, Tone of voice, Fintech, Financial services, Technology, Conceptual, Social media content, Googledocs, CRM, eCRM, Online advertising, Online marketing, Content creation, Radio, Posters, Digital advertising, Digital marketing, Website content, Emails, Researching, Wordpress, Stakeholder engagement, Brand activation, Brand strategy, Video, Television, Storytelling, PoS, Shopper marketing, Long copy, FMCG, Direct mail, Brochures, Experiential
Three reasons clients and agencies call me back: I’m easy to work with. I help them create outstanding ideas across virtually any media. And I write effective copy – long and short.
Geometry at JWT
Dean's creative and copywriting skills have helped my brewing businesses to grow. The Hobgoblin Lagerboy ad he and Jeff Suthons created must be the most successful ad I have ever run in terms of the impact versus spend ratio and he also did some great work for me on our other brands, including Lowenbrau and Brakspear.
Rupert Thompson, Chairman, Director and Investor in Drinks and Leisure Industry
Dean has introduced not just new creative ideas (to take back to our clients), but has worked personally with with us and our clients to produce excellently written, marketing copy for our websites.
Iain G. Scott, Director at award winning web design agency, Base Creative, Radio Presenter, Web Entrepreneur, Speaker, Author, Blogger
I had Dean produce an A4 Flyer promoting Code Studio Ltd, my web development business. From the quotes I had Dean’s was at the expensive end, but I felt the quality of work produced more than justified the extra expense. I would definitely recommend him to anyone looking for similar material.
Martin Brown, Contract Senior Software Developer and Team Leader at
Dean has worked on projects for LIDA for the past decade. He always delivers outstanding ideas and copy. And he's a lovely chap to boot!
Nicky Bullard, Executive Creative Director at LIDA/M&C Saatchi
Dean is a damn fine copywriter. He's full of ideas, incredibly easy to work with, intelligent, diligent and ego free. He always improves the concepts you work on together. I first met Dean at LIDA/M&C Saatchi, while he was on a long stint working on the Land Rover account. I later had the pleasure of working with him on the very same account, conceiving many elements in an integrated campaign - where mixed media experience is vital. I wouldn't hesitate to work with Dean again, and hope to have the pleasure to do so.
James Pearson, Senior Creative. Art Direction & Concept Copywriting - Freelance.
I’ve known Dean for many years – since I was ECD at LIDA, where he worked with us on various projects. He continues to freelance at my current agency, Soul, sometimes as a solo writer, at other times with our art directors. Whether he’s writing long copy or creating concepts, he always comes up with the goods.
firstname.lastname@example.org, ECD Soul