Ged Carroll

Planning and strategy director


I work in strategy and brand planning. This work encompasses clients in a wide range of consumer facing sectors in Europe and the Asia Pacific region. I currently freelance for a number of creative and ad agencies in London and Hong Kong on international campaigns from content marketing, influencer campaigns, digital and TV advertising. I've worked at a number of creative and comms agencies; helping found their digital offerings and advised clients in Europe and Asia.

I was fortunate to be invited as a guest lecturer on interactive marketing at LaSalle Business & Engineering School Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and planning

London, GB


Digital strategy, Brand strategy, Content strategy, Planning, new business pitches, Advertising, Customer experience, User experience, Social media strategy, Social media marketing, Public relations

Expertise and experience working in both east Asian and European markets. Background inhouse, advertising, comms and creative agencies. Enough about me, what's the business problem?

Work History

Ogilvy UK

March 2019 – May 2019


Engagement strategy
B2B Healthcare
December 2018 – February 2019

Ogilvy & Mather

FMCG Healthcare Technology eCommerce
March 2018 – March 2018

Craft Associates

Freelance planning director
Travel & Tourism B2B Healthcare Technology
August 2017 – February 2018
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I have worked with Ged multiple times and always found him to be highly knowledgable, proactive, committed and results orientated. He has run campaigns, project teams, divisions and entire corporate functions for me in the past. He is great with clients, focused, brutally honest and delivers.

Kirsty Leighton, Managing Partner

Ged is an exceptionally talented creative digital expert who I've employed and worked with in a number of roles over the years. He helped me in my own understanding and development in the best way to get the most out of digtial engagements. I truly value Ged's candor and strategic planning advise. Ged has always kept pace with the latest developments and its potential to deliver positive outcomes for clients.

Dave Ingle, Agency Director

Ged is a digital strategy & content rockstar. I worked with him when I was leading the Global digital marketing team in Huawei HQ (China). At the time, him and his team were my go-to-person for digital pr & social media. Since then (5 years ago) we remained in touch and anytime I want to soundboard the wildest digital strategy or trend, I have a chat with him. Fast, reliable, knowledgeable, the perfect resource to turn around things quickly!

Christian Iachini, Director Digital Marketing, 1E ltd

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