Ged Carroll

Planning and strategy director

I work in online and offline comms strategy and planning. This work encompasses clients in a wide range of consumer facing sectors in Europe and the Asia Pacific region. I currently freelance for a number of creative and ad agencies in London on international campaigns. I've worked at a number of creative and comms agencies; helping found their digital offerings and advise clients in Europe and Asia.

I have had a diverse marketing background starting off in inhouse consumer marketing and agency side PR.

Outside of work I've contributed to the industry by speaking at conferences on youth marketing and digital marketing, and been part of the Econsultancy training faculty. I was fortunate to be invited as a guest lecturer on interactive marketing at LaSalle Business & Engineering School Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and planning.

London, GB


digital strategy, brand strategy, social strategy, content strategy, planning, new business pitches, advertising, customer experience, user experience, earned media

Expertise and experience working in both east Asian and European markets. Background inhouse, advertising, creative agencies and public relations. Enough about me, what's the business problem?

Work History

Ogilvy & Mather

Freelance strategist
March 2018

Craft Associates

Freelance planning director
August 2017 – February 2018


Planning and strategy director
October 2015 – February 2018
“Ged is an excellent asset to a strategy and planning team. He is diligent and delivers quality. I look forward to working with Ged in the future.” Neil Keating

Racepoint Group

VP - digital
March 2014 – October 2015
“Ged is a true thinker and a pleasure to work with. He invests considerable time to understanding the latest developments in digital communications and marketing so that he can advise and apply the optimal solutions for his clients.” Cathy Pittham
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I have worked with Ged multiple times and always found him to be highly knowledgable, proactive, committed and results orientated. He has run campaigns, project teams, divisions and entire corporate functions for me in the past. He is great with clients, focused, brutally honest and delivers.

Kirsty Leighton, Managing Partner

Ged is an exceptionally talented creative digital expert who I've employed and worked with in a number of roles over the years. He helped me in my own understanding and development in the best way to get the most out of digtial engagements. I truly value Ged's candor and strategic planning advise. Ged has always kept pace with the latest developments and its potential to deliver positive outcomes for clients.

Dave Ingle, Agency Director

Ged is a digital strategy & content rockstar. I worked with him when I was leading the Global digital marketing team in Huawei HQ (China). At the time, him and his team were my go-to-person for digital pr & social media. Since then (5 years ago) we remained in touch and anytime I want to soundboard the wildest digital strategy or trend, I have a chat with him. Fast, reliable, knowledgeable, the perfect resource to turn around things quickly!

Christian Iachini, Director Digital Marketing, 1E ltd

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