Planning and strategy director
I work in online and offline comms strategy and planning. This work encompasses clients in a wide range of consumer facing sectors in Europe and the Asia Pacific region. I currently freelance for a number of creative and ad agencies in London on international campaigns. I've worked at a number of creative and comms agencies; helping found their digital offerings and advise clients in Europe and Asia.
I have had a diverse marketing background starting off in inhouse consumer marketing and agency side PR.
Outside of work I've contributed to the industry by speaking at conferences on youth marketing and digital marketing, and been part of the Econsultancy training faculty. I was fortunate to be invited as a guest lecturer on interactive marketing at LaSalle Business & Engineering School Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and planning.
digital strategy, brand strategy, social strategy, content strategy, planning, new business pitches, advertising, customer experience, user experience, earned media
Expertise and experience working in both east Asian and European markets. Background inhouse, advertising, creative agencies and public relations. Enough about me, what's the business problem?
Ogilvy & Mather
August 2017 – February 2018
October 2015 – February 2018
March 2014 – October 2015
I have worked with Ged multiple times and always found him to be highly knowledgable, proactive, committed and results orientated. He has run campaigns, project teams, divisions and entire corporate functions for me in the past. He is great with clients, focused, brutally honest and delivers.
Kirsty Leighton, Managing Partner
Ged is an exceptionally talented creative digital expert who I've employed and worked with in a number of roles over the years. He helped me in my own understanding and development in the best way to get the most out of digtial engagements. I truly value Ged's candor and strategic planning advise. Ged has always kept pace with the latest developments and its potential to deliver positive outcomes for clients.
Dave Ingle, Agency Director
Ged is a digital strategy & content rockstar. I worked with him when I was leading the Global digital marketing team in Huawei HQ (China). At the time, him and his team were my go-to-person for digital pr & social media. Since then (5 years ago) we remained in touch and anytime I want to soundboard the wildest digital strategy or trend, I have a chat with him. Fast, reliable, knowledgeable, the perfect resource to turn around things quickly!
Christian Iachini, Director Digital Marketing, 1E ltd
I've known and worked with Ged for over 15 years. From my experience Ged is one of those people that genuinely understands how technology and communication can affect and influence people. When you translate this knowledge and experience into projects, you get real problem solving, deep understanding and solutions that work for clients. I love spending time talking tech with Ged because he lives and breathes this with amazing passion. He's a great guy to be around with and I definitely would work with him again given the opportunity.
Chieu Cao, CMO and Co-founder - Perkbox
I’ve worked with Ged on projects for the last 10 years. His experience and knowledge is incredible and more so his passion for the world of ‘digital’ is contagious. He’s a fantastic speaker, trainer, evangelist and digital strategist. We are in a world full of pretenders where as Ged is the real deal. I can’t reccomend Ged highly enough, his processes, reasoning and commitment in terms of problem solving and working toward outcomes is second to none.
John Horsley, Chairman, Communitize (Digital Doughnut, London Research, Demand Exchange)
Ged provides insightful and valuable advice on how to engage and influence your audiences. Ged understands digital, having worked in the sector long before it became fashionable. He's worked with some of the biggest agencies and clients and can quickly understand how to tackle a challenge.
Errol Jayawardene, Head of digital, Red Lorry Yellow Lorry