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Hollie Lubbock

UX / strategist

Personal Service Company

Book me directly!

Getting me on your project just got easier.

I have been a UX designer/strategist for the past 12 years, working at various size agencies across the cultural, luxury and publishing sectors, as well as giving talks at conferences and mentoring early-stage startups as part of Google launchpad.

I've worked on small to large projects such as strategy for Net-A-Porter to Apps for BBC from discovery, through design to delivery, conducting various types of user research as well as full UX design, prototyping and various collaborative workshops along the way. I have managed teams throughout these processes mentoring both UX staff as well as designers and strategists in UX and design thinking and research methods.


Highly skilled at workshops and stakeholder/client management.
Regularly speaks at conferences on UX, emerging tech and ethics including Cannes Lions, O'Reilly Strata (data science) Mobile UX London various meetups. See slide decks here:


Webby award for the BBC news app 2017

Password for website : hollie

London, GB


Strategy, Personas, journeys, Wireframing, IA, Workshops, Consulting, UX, User research

Work History


January 2020 – March 2020


UX Director freelance
B2B Retail Fashion
January 2019 – December 2019


UX / strategist
Technology Media / Publishing Finance / Insurance
September 2017 – December 2018


UX lead Freelance
August 2017 – September 2017
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