Nicola Slavin

Copywriter and Digital Marketer

I am an experienced, award-winning, CIM-qualified copywriter and digital marketing professional with 11 years experience working for high-profile brands including J.K. Rowling's Pottermore, King's Cross, the UK Government's Britain is GREAT campaign, the Roald Dahl Literary Estate and Andrew Lloyd Webber's The Really Useful Group. I specialise in long-form copy and research-heavy features, and have written for B2B and B2C audiences on everything from books and musical theatre to private equity and trade.

London, GB


copywriting, digital marketing, social media, writing, email marketing, editorial, marketing, copywriter, writer, content marketing

I've written about some of the best-loved characters in children's entertainment, and I've also created copy about load balancers, investments, pop art, private equity and musical theatre. I love it all. If you want something written, get in touch.

Work History

Penguin Random House

June 2017 – 2 weeks

Publishing clients of BookMachine Works

Digital Marketing and Copywriting Consultant
April 2017 – ongoing

J.K. Rowling's Pottermore

Freelance Copywriter
September 2016 – Ongoing

Penguin Random House

April 2017 – April 2017
See more


I worked with Nicki for several years. During that time, she managed the successful relaunch of and worked on award-winning promotions. She was a hard-working, committed, and thoughtful member of the team. I have always found her a supportive and kind colleague

Dominic Gregory, Roald Dahl Literary Estate

Nicola is a brilliant copywriter – and skilled at long-term planning for a campaign as well as detailed execution. She is very straightforward, clear and responsive to work with. I'm happy to endorse her and hope to work with her again soon!

Eleanor Mathieson, Creative Strategist

I worked with Nicola Slavinas both a colleague and employer; as a business partner when she was at the Dahl Estate and I was at Penguin Books, and as commissioned writer, when I was at Pottermore. Every time the relationship has been professional and pleasant, the work has been excellent and process flawless. I know I will continue to work with the multi-talented Nicola Slavin for many years to come.

Anna Rafferty, Global Director, Digital Marketing - BBC Worldwide