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Serena Alboni

AI & Web Product Team Manager

Personal Service Company

Book me directly!

Getting me on your project just got easier.

AI and web product specialist who loves working with people.
With 10+ years experience managing digital projects I have spent the last 4 contracting.

My biggest strength lies in the execution of strategies to turn company goals and user needs into tangible outputs. I have worked with corporations, digital products studios and start ups.

I lead teams on the setup and iterative design, development of AI and web products: establishing clear priorities; organising user research and communicating insights across the team; liaising with clients and stakeholders; planning and running workshops.
Advocating for the adoption of lean methodologies and industry-standard tools to help teams work better.


I started working in tech in 2008 and I am to these days very passionate about it!

I pride myself being sociable and fun to work with; I speak Italian, English, and Spanish; I have experience with a wide range of tools; I learn and adjust quickly.

I play music in a band called Sere Trouble.


Clients: JCDecaux, Nationwide, HSBC, IBM IX, MasterCard, Nokia, Vodafone, Oakley, Intersport, EY, LVMH, Vichy, and more.

Start Ups: Percept Audit, OVO, BootB, Morning Glory Ville.

London, GB


Agile Coaching, Project Management, Scrum Master, Product Management, Client Management, User Research, Team Management, Prioritisation, Workshop Facilitation, Delivery Manager, Product Owner, product team manager

Work History

Percept Audit

Product Management and Project Delivery
Media / Publishing
June 2018 – October 2018


January 2018 – January 2018

JCDecaux Dynamic

January 2017 – February 2018

Experis (IBM Interactive)

January 2016
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I had the pleasure to attend both Bocconi University and UNSW with Serena. She was a bright student, always bringing a different angle to the discussion, resourceful, curious, positive and full of energy, open to new experiences, sociable and lively, the team player you need to have for success and the friend you are thankful to have when you end up on the other side of the world!

Vittoria Zanchetta, Communications & Events Manager at Alliance Healthcare Italia

Within a large and complex operation, Serena handled her duties with extreme precision and efficiency, and in addition, solved many problems of colleagues, that we're not her direct responsibility. She has a terrific CAN DO approach, backed up by strong logic and determination. She is ever positive and proactive, and a great team player. She has an enviable command of the English language, and a markedly International work ethic.

Angus MacDonald, WW Head of Bottega Veneta Identity

Serena's proactive approach, and infectiously positive nature make her a joy to work with. Her analytical and practical skills make her extraordinarily reliable and creative in terms of project management and team leadership. An international outlook, and excellent command of English complete a stunning professional profile.

Elisabetta Corazza, Digital Marketer at Danone

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