AI & Web Product Team ManagerPersonal Service Company
AI and web product specialist who loves working with people.
With 10+ years experience managing digital projects I have spent the last 4 contracting.
My biggest strength lies in the execution of strategies to turn company goals and user needs into tangible outputs. I have worked with corporations, digital products studios and start ups.
I lead teams on the setup and iterative design, development of AI and web products: establishing clear priorities; organising user research and communicating insights across the team; liaising with clients and stakeholders; planning and running workshops.
Advocating for the adoption of lean methodologies and industry-standard tools to help teams work better.
I started working in tech in 2008 and I am to these days very passionate about it!
I pride myself being sociable and fun to work with; I speak Italian, English, and Spanish; I have experience with a wide range of tools; I learn and adjust quickly.
I play music in a band called Sere Trouble.
Clients: JCDecaux, Nationwide, HSBC, IBM IX, MasterCard, Nokia, Vodafone, Oakley, Intersport, EY, LVMH, Vichy, and more.
Start Ups: Percept Audit, OVO, BootB, Morning Glory Ville.
Agile Coaching, Project Management, Scrum Master, Product Management, Client Management, User Research, Team Management, Prioritisation, Workshop Facilitation, Delivery Manager, Product Owner, product team manager
Experis (IBM Interactive)
I had the pleasure to attend both Bocconi University and UNSW with Serena. She was a bright student, always bringing a different angle to the discussion, resourceful, curious, positive and full of energy, open to new experiences, sociable and lively, the team player you need to have for success and the friend you are thankful to have when you end up on the other side of the world!
Vittoria Zanchetta, Communications & Events Manager at Alliance Healthcare Italia
Within a large and complex operation, Serena handled her duties with extreme precision and efficiency, and in addition, solved many problems of colleagues, that we're not her direct responsibility. She has a terrific CAN DO approach, backed up by strong logic and determination. She is ever positive and proactive, and a great team player. She has an enviable command of the English language, and a markedly International work ethic.
Angus MacDonald, WW Head of Bottega Veneta Identity
Serena's proactive approach, and infectiously positive nature make her a joy to work with. Her analytical and practical skills make her extraordinarily reliable and creative in terms of project management and team leadership. An international outlook, and excellent command of English complete a stunning professional profile.
Elisabetta Corazza, Digital Marketer at Danone
She is young and brilliant. She is a hard worker and full of enthusiasm.. She has a diverse international experience and has seen different facets of business. She is the perfect person to rely on for a new challenge.
Giulio Caperdoni , Head of Innovation and Chief Operating Officer at Vidiemme Consulting
Serena is a determined, organised capable consultant. She gains the trust and appreciation of clients naturally and effortlessly and is a strong project lead. Her infectious personality endears her to all around her and is hugely popular in the office. When things get difficult on projects, its always good to know Serena is is involved as her steadying influence has been invaluable on a number of occasions.
Lewis Nixon , Interface Developer at Ostmodern
Serena is a force of nature. Unendingly enthusiastic and hard working, Sere's energy and positivity are infectious and make her great fun to work with. She can please the toughest clients, and keep all plates spinning with a smile on her face (and probably while dancing round the office a bit too).
Name undisclosed , colleague
I have been lucky to work with Serena on projects of various scope and size during the course of the last 3 years, and every time found that having her on the team made everything run smoother. Serena is a great project, and product manager. Her forte lies in the unique combination of strategic thinking, hands on problem solving and building personal relationships. She brings energy to the team, direction and thoroughness, as well as creativity. I hope our professional paths will cross again in the future.
Olga Kozanecka, Ship mate :-) at Sabbatical / Extended Leave
Serena has been an excellent Project Manager for us. She is one of those rare hybrids who can quite happily Account Manage but also can tightly run any project given to her. She has been an excellent resource for us and has helped to oversee and deliver some big and complex digital projects. She is highly organised and conscientious, always 100% on top of things. She understands the strategic vision and is able to apply her knowledge to solving problems and moving projects forward. Best of all though, Serena is extremely personable and fun and is a brilliant person to have on the team.
Catherine Sawyer, Client Director at Grampy
Serena is an enthusiastic and experienced scrum master who I had the pleasure of working with while one of the UKs largest building societies. Over an 8 week period she was tasked with establishing an agile scrum team within a large inflight waterfall development programme. Within that time the team was responsible for both defining and validating 8 different product propositions whilst working with a number of different stakeholders within the business. One of the largest challenges she overcame was bringing a shared understanding as to where an agile team would fit within the programme and how the team would successfully feed the downstream programme. In doing this she carefully navigated a complex stakeholder landscape and educated them on our agile Ways of Working. Her energy and selfless attitude drover and supported the scrum team allowing them to work effectively, achieve their goals and improve sprint on sprint.
Daniel Bell , User Experience Designer at IBM Interactive Experience
Serena is a great project manager who has the ability to keep people on task and focused while remaining completely charming. She has great energy and enthusiasm and she takes people on a journey and inspires them to produce great results. She is able to absorb information and get up to speed very quickly and displays confidence even when she does not have the level of knowledge on a subject that she would like. Her perception of people and her instincts on how to get the best out of them are superb and probably the best I have ever seen. She is also tremendous fun and a pleasure to work with. I have worked closely with Serena for the last three months and I can honestly say I have learnt a lot from observing how she organises a group of people, a space or a room to get the very best out of every type of interaction. Nothing and nobody phases her. I have seen her explain things to Directors update large groups of stakeholders on progress and carry out one to one testing sessions with the same classy controlled confidence. She also completely understands Digital and the importance of the right outcomes for the customer. I very much hope I get to work with Serena again and completely recommend her services to others. If you need a task focused, highly skilled project manager then hire Serena. She gets things done.
Lisa Jones, Digital Improvement Manager at Nationwide Building Society
I feel very lucky to have had the opportunity to work alongside Serena for a little more than a year. She is a talented end-to-end project manager able to focus on delivery while mitigating external pressure to maintain a good working environment. On top that Serena is a very easygoing, cheerful and upbeat person who contributes greatly to keeping the atmosphere relaxed and strengthening team cohesion. A great asset to any company.
Yannick Chenot, Senior PHP Developer