YuTing Cheng

Brand & Digital Product Designer

I’m a very well-rounded designer with 4 years of experience working in digital agencies & startups. Specialised in UI, UX, visual & user-centric product design as well as branding, marketing campaigns and print layouts.

Spent a year at REVL as the lead Brand & Digital Product Designer, worked on the UI/UX of their events and dating apps (iOS & react), the website as well as building their life-style consumer brand. Previously worked on an award-winning teacher’s mobile app as a UX design lead, responsible for mapping the user on-boarding journey, creating wireframes and A/B tests. Spent 2 years as the lead UI/Visual designer at Arbor, worked in an agile team alongside front end developers & UX designer to build a design system and UI Style Guide for a complex B2B software.

I'm used to taking ownership of my work and able to work across a wide range of design areas, from building a digital product, mobile apps, websites, marketing campaign through to print, layout and branding.

London, GB

Skills

Adobe Photoshop, Adobe Illustrator, Sketch, Prototype, Wireframe, Adobe InDesign, UI / UX / Visual Design, desktop & mobile app, responsive website, enterprise software

I am a well-rounded designer who take great interest in many design areas. A visual designer at heart, and driven by passion to create delightful experiences, and would go the extra mile to produce designs of the highest quality.

Work History

REVL LTD

Brand & Digital Designer
July 2017 – April 2018
“Yu Ting is an outstanding UI / UX Designer. She's been an essential part of our product process, working from inception to delivery of mission-critical product releases across both mobile and web. She's a delight to work with, always positive, hardworking, humble and super diligent, but also really insightful with a great feel for producing user-centric design, both the aesthetic and the user flow. I would not hesitate to hire her again as a contractor or as a permanent member of the core team.” Aryn Hurst-Clark

TeacherIn

UX Designer (contract)
May 2017 – May 2017

we r creative

Graphic Designer
April 2014 – October 2014

Arbor Education Partners

Lead UI/Visual Designer
Nov 2014 - Mar 2017 – 2 years 5 months
“YuTing is a very sharp, thoughtful, multi-disciplinary designer. She consistently delivered high quality work throughout her time at Arbor, and would make an excellent middleweight designer for any agency or tech company. As a good test, I would hire her again in a hearbeat!” James Weatherill

Recommendations

YuTing provided a well thought out and thorough approach to our UI/UX enhancements. She provided great rationale and highlighted a well trained eye for design. Looking forward to hopefully having her back for another project soon.

Peter Carpenter, CEO at TeacherIn

Yuting did a fantastic job working on our system UI, design rulebook, print and website over a period of 3 years. She combines great attention to detail, logic and layout, as well as lateral thinking to how design impacts the overall UX. A very solid all-rounder who I would recommend.

James Weatherill, CEO

YuTing is an outstanding designer. At REVL she dramatically enhanced the UI/UX of the app, elevated the impact of our advertising campaigns, and put together our initial web design. She's also enormously skilled in print/presentation design, making our partnership and investment presentations far more visually compelling. She's also a lovely person, great to work with, has a strong work ethic, and works well under (considerable) pressure. I'll be personally reaching out to YuTing in the future for design work.

Brandon Stephens, Founder, REVL